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“With decades of global impact reflecting diverse STEAM role models, Barbie has inspired generations of girls to dream big and imagine their limitless possibilities,” said Jared Wolfson, Blue Marble CEO.

“Partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand,” said Roberto Stanichi, EVP and Chief Global Brand Officer at Mattel.

“We’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“Super Mario has been loved by generations, just like Little People,” said Brian Fitzharris, Senior Vice President & General Manager at Fisher-Price.

“Bridgerton has evolved from a record-breaking series into a global franchise that continues to capture the hearts of fans around the world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro.

“As we celebrate our 200th anniversary throughout 2026, these new partnerships and products are a wonderful way to bring people closer to nature,” said Abbie Taylor, Brand Licensing Manager at London Zoo.

“We’ve been telling Doctor Who stories for over a quarter of a century now, and the joy is that it still feels like we’re only just getting started,” said Nicholas Briggs, Executive Producer and Creative Director at Big Finish.

“Love Hearts is a brand built on positivity and connection, so partnering with OddBalls is a natural match,” said Natasha Dyson, Founder & CEO at Blonde Sheep Licensing.

“The ‘What’s Your Favourite?’ campaign embodies Pokémon’s overarching mission of bringing people together through a shared love of Pokémon,” said Kenji Okubo, president at The Pokémon Company International.