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“This collaboration is a clear example of how fashion, fandom and culture can meet with authenticity,” said Difuzed CEO Gilbert El Kalaani.

“We want to build partnerships that feel like a natural way to meet people where they are – be that on social, via a consumer product or experience,” said Will Scougal, EVP of Brand and Commercial Partnerships at ITV Studios.

“We’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe,” said Ryan Ferguson, Global Head of Publishing at Mattel.

“This new film and toy assortment offer an even more immersive out-of-this-world universe for fans to explore,” said Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital, Universal Products & Experiences.

“I’ve always loved how Bluey captures the warmth, humour and honesty of family life, and reading these stories aloud in German makes that connection even more personal,” said Kruger.

The latest set dives deep into the galaxy’s underbelly, spotlighting ‘daring heists, fearless outlaws and criminal masterminds’.

“Every match becomes a tense, strategic story about control, resistance and what it means to fight for a world worth protecting,” said Javon Frazier, CEO of Maestro Media.

“As a huge fan of the Peaky Blinders, it’s a privilege to capture their sensational gangster world in a bottle,” said Barrel Global Founder George Koutsakis.

“The huge demand for new cross-category products to bring these beloved characters to life off-screen showcases the multi-generational fandom of Yo Gabba Gabba!” said Bart Silberman, Founder of Golden Sombrero Licensing.

Hosted by POC founder and CEO Helena Mansell-Stopher, the podcast explores ‘what it really takes to change an industry’.