“NFL Ballers is built for the way fans collect today – instantly recognisable stars, real chase mechanics, and a price point that keeps the thrill of the pull within reach,” said Chloe McKenzie, Global Marketing Director Zuru.

The range includes Squashies Raspberry & Milk Cream Biscuits, Love Hearts Orange Creams and Squashies Cherry & Apple Cream Biscuits.

“We translated NYBG’s inspiring archives of illustrations into design that feel timeless, intentional, and deeply connected to the environment,” said Jaimee Seabury, Vice President of GreenRow.

“The connection fans have with A Court of Thorns and Roses goes far beyond the page – it’s about identity, empowerment, and belonging,” said Alex and Ani CEO Prita Kumar.

“It’s incredibly meaningful to launch this collaboration during the Knicks’ long-awaited return to the Finals,” said Jason Franklin, Co-Founder of Sportiqe.

“This is about moving beyond standalone collaborations and building connected worlds,” said Elinor Schops, VP of Digital and Gaming at Miraculous Corp.

“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.

“BLE 2026 is set to be the biggest edition yet,” said Ella Haynes, BLE event director.

“In gaming, if you can’t adapt your IP to the visual and mechanical language of the platform you’re entering, you will fail”: In conversation with Elinor Schops, VP of Digital and Gaming at Miraculous Corp.

Kate Schlomann – EVP Business Development and Operations at Spiralcute – on what gives IP like Chiikawa, Mofusand and Koupen Chan licensing potential.