Blonde Sheep Licensing brings Swizzels into biscuits with Baleigh

Blonde Sheep Licensing has brokered a deal to bring Swizzels into biscuits with Baleigh.

The range spans a variety of formats, including Squashies Raspberry & Milk Cream Biscuits, Love Hearts Orange Creams and Squashies Cherry & Apple Cream Biscuits.

Swizzels biscuits launched in Morrisons last month, with a full roll out across UK retailers from September.

“We’re thrilled to have partnered with Baleigh to bring Swizzels biscuits to life,” said Natasha Dyson, Founder at Blonde Sheep Licensing.

“They have created a range that delivers on nostalgia, taste and strong retail appeal, opening up a whole new consumption occasion for the Swizzels.”