Peppa Pig turns 20

As the brand turns 20, Matt Proulx invites us to Jump In on all things PEPPA PIG.

“This will always be a strong avenue for Peppa…” Marie-Cecile Bourdillon on Hasbro’s prize pig!

“The children of 2004 are not the children of 2024”: Gemma Rees – Global Creative & Product Development Director for Licensed Consumer Products at Hasbro – on the evolution of PEPPA PIG.

“PEPPA PIG really does resonate with us all”: Wonder’s Laura Sumner on developing PEPPA PIG costumes, balloons and more.

“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.

“The demographic for the brand fits perfectly with the pre-school wheeled toy user”: MV Sports MD Phil Ratcliffe talks design, innovation and Peppa Pig.

TELA’s Gabi Drew, Start Licensing’s Ian Downes and Trend UK’s Lindsay Hardy share their thoughts on the pre-school titan’s brand power.

“While this had its technical challenges, we successfully achieved it!”: Susanne Bisinotto – Brand Marketing Director at Vitabiotics – on developing the firm’s PEPPA-shaped vitamin gummies.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.

“There’s so much to look forward to!” Kristin McKay on the latest and greatest PEPPA PIG ventures