Hasbro’s Matt Proulx discusses PEPPA PIG’s Location-Based Experiences, music and more

As the brand turns 20, Matt Proulx invites us to Jump In on all things PEPPA PIG.

Hasbro’s Global Publishing Director Marie-Cecile Bourdillon talks PEPPA PIG as the brand turns 20

“This will always be a strong avenue for Peppa…” Marie-Cecile Bourdillon on Hasbro’s prize pig!

“Keep looking forward:” Hasbro’s Gemma Rees talks design, creativity and PEPPA PIG

“The children of 2004 are not the children of 2024”: Gemma Rees – Global Creative & Product Development Director for Licensed Consumer Products at Hasbro – on the evolution of PEPPA PIG.

Laura Sumner – Head of Group Licensing at Wonder – on bringing beloved brands into party products

“PEPPA PIG really does resonate with us all”: Wonder’s Laura Sumner on developing PEPPA PIG costumes, balloons and more.

Karen Hewitt on what makes a brand right for Character.com

“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.

MV Sports’ Phil Ratcliffe on capturing the personality of PEPPA PIG in wheeled toys

“The demographic for the brand fits perfectly with the pre-school wheeled toy user”: MV Sports MD Phil Ratcliffe talks design, innovation and Peppa Pig.

Talking Brands: Why has PEPPA PIG proved to be a powerhouse in licensing?

TELA’s Gabi Drew, Start Licensing’s Ian Downes and Trend UK’s Lindsay Hardy share their thoughts on the pre-school titan’s brand power.

Vitabiotics’ Susanne Bisinotto on what made PEPPA PIG a good fit for vitamins

“While this had its technical challenges, we successfully achieved it!”: Susanne Bisinotto – Brand Marketing Director at Vitabiotics – on developing the firm’s PEPPA-shaped vitamin gummies.

Hasbro’s Cat O’Brien on the purpose that propels the PEPPA PIG brand

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.

Old favourite, new app: Hasbro’s Kristin McKay reveals why the future’s bright for PEPPA PIG

“There’s so much to look forward to!” Kristin McKay on the latest and greatest PEPPA PIG ventures

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