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“The new collaboration with Budgy Smuggler felt like a perfect fit,” said Ross Wilson, Chief Product Officer – Fashion, at The Smiley Company.

“Jimeka Broussard and Jenna Marson have both been instrumental in driving Dr. Seuss Enterprises’ licensing strategy across the globe,” said Susan Brandt, President and CEO of Dr. Seuss Enterprises.

The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.

The range features design elements inspired by the world of construction.

“We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours,” said David Born, Founder and CEO of Born to License.

“The aim is to have the new editions ready for the 2025 RHS Chelsea Flower Show,” said Robert Ellis & James Coplestone.

The collection includes a Star Wars Darth Vader Varsity Jacket.

“We’ve taken great care to bring the charm and spirit of the Puffin Rock series into this Roblox experience,” said Brian Tyrrell, General Manager at Cartoon Saloon Brand Development.

Areas of interest for the brand include toys, apparel, accessories, sporting equipment, and publishing.

“It’s been our ultimate collaboration,” said Michael Heaton, Creative Director and Founder of Represent.