News
Budgy Smuggler launches SmileyWorld swimwear
“The new collaboration with Budgy Smuggler felt like a perfect fit,” said Ross Wilson, Chief Product Officer – Fashion, at The Smiley Company.
Dr. Seuss Enterprises details licensing promotions for Jimeka Broussard and Jenna Marson
“Jimeka Broussard and Jenna Marson have both been instrumental in driving Dr. Seuss Enterprises’ licensing strategy across the globe,” said Susan Brandt, President and CEO of Dr. Seuss Enterprises.
Minecraft milkshakes land in Australia
The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.
Anti Social Social Club teams with Caterpillar Inc for Cat streetwear
The range features design elements inspired by the world of construction.
Born to License brings CFR Management Services into licensing with Elf on the Shelf Quick Milk range
“We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours,” said David Born, Founder and CEO of Born to License.
Robert James Workshop to produce bronze sculptures for The Tiger Who Came to Tea and Mog
“The aim is to have the new editions ready for the 2025 RHS Chelsea Flower Show,” said Robert Ellis & James Coplestone.
Gap launches 52-piece Star Wars collection
The collection includes a Star Wars Darth Vader Varsity Jacket.
Cartoon Saloon and Feenix Studio bring Puffin Rock to Roblox
“We’ve taken great care to bring the charm and spirit of the Puffin Rock series into this Roblox experience,” said Brian Tyrrell, General Manager at Cartoon Saloon Brand Development.
Think Influence to helm licensing push for Fisch
Areas of interest for the brand include toys, apparel, accessories, sporting equipment, and publishing.
Represent debuts Oasis capsule collection
“It’s been our ultimate collaboration,” said Michael Heaton, Creative Director and Founder of Represent.