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“We’re excited to bring the wonderfully chaotic world of The Cat in the Hat to players in a completely new way,” said Robin Flodin, CEO of Outright Games Group.

“Beano is a true British institution, loved by generations of kids, myself included,” said Crispin Jones, Director and Founder of Mr Jones Watches.

The range fuses 2000s street style with classic sporting looks across apparel, footwear and accessories.

“One day, we were going through our archives, and Fred Rogers’ shoes caught my eye…” said Todd Snyder, Founder and President of Todd Snyder.

“We’re bringing Duo to life through product in a way that feels fun, surprising and truly unique to Duolingo,” said Elena Vrska, Head of Global Licensing at Duolingo.

“This is more than a café – it’s a full journey through one of the most popular games of all time,” said Derek Berry, President of Experiences at Bucket Listers.

“Osratouna TV is one of the most compelling licensing opportunities I have seen come out of the Arab world, and I would argue, out of the global kids’ content market in recent years,” said Amer Bitar, Founder & CEO at BBM Licensing.

The Energy Edition is designed for dedicated collectors with 11 rarities, whilethe Classic Edition is designed for all fans with eight rarities.

“The energy and deal-making activity we witnessed this week confirms that our industry is not just resilient, it is thriving,” said Ella Haynes, Event Director at Informa’s Global Licensing Group.

“Partnering with Illumination’s Minions & Monsters reimagines that tradition with a surprisingly colourful and undeniably fun, green twist,” said Tabata Gomez, Chief Growth & Marketing Officer at McCormick & Company, Inc.