Bulldog brings Beano and Mr Jones Watches together to celebrate 75 years of Dennis the Menace

Licensing agent Bulldog has united Beano and Mr Jones Watches to celebrate 75 years of Dennis the Menace with a watch launch.

“Beano is a true British institution, loved by generations of kids, myself included,” said Crispin Jones, Director and Founder of Mr Jones Watches.

“As a British brand, we were thrilled and inspired to create a watch to celebrate this milestone for Dennis. It’s been a real joy to work with Beano and bring this watch to life. As we do all the printing and assembly of our watches right here in London, we were able to explore many different options for the design and get to the point where we’ve created something really outstanding that captures the spirit of Dennis – and Gnasher!”

Rob Glenny, Executive Director Kids Community Growth at Beano, added: “2026 is Beano’s Year of Mischief, when we celebrate Dennis the Menace turning 10 for the 75th time – and the creative mischief he represents: the humour, creativity and imagination that fuel childhood at its very best.

“We’re delighted to partner with the brilliant artists at Mr Jones Watches to create something that captures that same playful spirit and reminds grown-ups everywhere that no matter how much time passes, being a kid never gets old.”

The watch launches today and is limited to 750 pieces. Mr Jones Watches will also host a birthday party for Dennis in their Covent Garden store on Saturday June 6th. Beano illustrator Nigel Parkinson will also be in attendance.