Hasbro partners with Nintendo for Legend of Zelda toys

Hasbro has signed a licensing partnership with Nintendo to create products based on the Legend of Zelda franchise.

The multi-year collaboration begins in 2027, but the first reveals of three 6″ scale figures will take place at San Diego Comic Con next week.

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

“By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”