Bluey frames land at Specsavers

Specsavers has launched a Bluey range of children’s frames, created in collaboration with BBC Studios and Ludo Studio.

The frames come in a mix of vibrant colours, including pink, green and Bluey blue. Each pair features character artwork of Bluey, and Bingo designers too.

“Bluey is a much-loved part of family life, and this collaboration allows us to translate that joy into eyewear children are excited to wear,” said Sarah Hodgson, Senior Frame Buyer at Specsavers.

“By combining imaginative design with trusted eyecare, we’re helping kids feel comfortable, confident and supported in seeing the world more clearly.”

Anita Majhu, BBC Studios UK Head of Licensing says: “We are so excited to extend the love for Bluey beyond the screen with this colourful range of prescription Bluey glasses.

“We hope this special collection will bring joy to lots of children as they choose their first or latest pair of glasses, with the added bonus of Bluey to brighten their day.”

The new Bluey collection is now available at Specsavers.