BBC Studios

“We’ve seen incredible momentum for Bluey in Japan over the past year, with a passionate and rapidly growing fan base embracing the brands across generations,” said Suzy Raia, EVP for Global Consumer Products at BBC Studios.

“We hope this special collection will bring joy to lots of children as they choose their first or latest pair of glasses, with the added bonus of Bluey to brighten their day,” said Anita Majhu, BBC Studios’ UK Head of Licensing.

“I look forward to working with our exceptional teams and partners to build culturally relevant, fan-first franchises that connect with audiences across multiple touchpoints,” said Shelley Macintyre, CEO, Brands & Licensing at BBC Studios.

In each episode, well-known personalities step into the kitchen for a Bluey-themed baking challenge.

“For years, families around the world have asked for Bluey on the Toniebox,” said Tobias Wann, CEO of tonies.

Within each story, players can digitally explore animated elements, scrolling scenes, lift-the-flap surprises and hidden longdogs.

We take an inside look at the launch of the world’s first Bluey rollercoaster with Merlin’s Jonathan Lewis and Beth Clarke, and BBC Studio’s Natasha Spence.

“We are hugely excited to welcome the publishing icon Maisy into the BBC Studios’ Brands and Licensing family,” said Suzy Raia, EVP Global Consumer Products at BBC Studios.

“Every partnership and experience we build is designed to create the kind of moments the episodes themselves deliver – ones that fans anticipate, gather around, share and come back to again and again,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.

“Moose Toys has been an outstanding partner in building an innovative toy and games program that reflects the authenticity, creativity and emotional heart of Bluey,” said Suzy Raia, EVP of Global Consumer Products at BBC Studios.