BBC Studios names Shelley Macintyre as Chief Executive Officer, Brands and Licensing

BBC Studios has appointed Shelley Macintyre as Chief Executive Officer, Brands and Licensing.

Shelley has been serving in the role on an interim basis, during which time she has provided strong leadership and continuity for the division. She has also driven commercial growth, strengthened key partnerships and shaped a long-term vision to maximise the value of BBC Studios’ IP.

“Shelley has demonstrated exceptional leadership during her time as Interim CEO,” said Tom Fussell, CEO, BBC Studios.

“Her strategic vision, commercial acumen and deep understanding of how to build global brands make her the ideal person to lead this important part of BBC Studios into its next phase of growth. Under her leadership, Brands & Licensing will continue to strengthen the cultural and commercial impact of our intellectual property for audiences, fans and partners around the world.”

Shelley Macintyre, CEO, Brands & Licensing, BBC Studios, added: “It has been a privilege to lead the Brands & Licensing business on an interim basis, and I’m delighted to be taking on the role permanently.

“BBC Studios is home to some of the world’s most loved brands, from Bluey and Doctor Who to BBC Earth and many more. I look forward to working with our exceptional teams and partners to build culturally relevant, fan-first franchises that connect with audiences across multiple touchpoints, creating lasting value for our brands, our partners and BBC Studios.”