Blonde Sheep Licensing brings Swizzels and Delamere together for flavoured milk range

Blonde Sheep Licensing has secured a partnership between Delamere and Swizzels.

The collaboration launches with a range of flavoured milk including Squashies Drumstick Raspberry & Milk, Squashies Rhubarb & Custard and Lemon Refreshers.

“As our first ever collaboration, the launch of this range with Swizzels is a really exciting milestone,” said Jessica Page, Brand Manager at Delamere Flavoured Milk.

“Nostalgia is a huge trend at the moment and by reimagining retro flavours, we’re bringing together trusted heritage, playful nostalgia and great tasting flavoured milk in a way which really resonates with today’s consumers. We’re confident that the on-the-go format and traditional glass bottle, coupled with the instantly recognisable Swizzels flavours and notes of nostalgia, will be a hit with a wide range of shoppers looking for something fresh, fun and affordable to try.”

Natasha Dyson, Founder & CEO of Blonde Sheep Licensing, added: “This partnership is a brilliant example of how licensing can bring together two trusted British brands to create something both nostalgic and genuinely exciting for consumers. Delamere Dairy and Swizzels share strong heritage and quality credentials, making this a natural collaboration, and we’re delighted to have played a role in bringing it to life.”

The range is available to retailers from July.