The Brands Untapped Magazine

Download a digital copy here

Welcome to the latest edition of the Brands Untapped Magazine…

This year’s Licensing Expo edition of Brands Untapped Magazine is available to read online now – or pick up a physical copy at Vegas Licensing Expo.

The magazine boasts creative deep dives, in-depth interviews, opinion pieces and features.

Inside are insightful chats with:
• Vize’s James Oddy and Adam Colp on working with SEGA on Sonic

• Hasbro’s Tim Kilpin talks kids, kidults and KPop Demon Hunters

• LMCA’s Ciaran Coyle on the power of B2B licensing

• Industry figures reveal what they want to see more of – and less of – from the licensing world this year

• Merlin’s Jonathan Lewis and Beth Clarke, and BBC Studio’s Natasha Spence on developing the world’s first Bluey rollercoaster

• Lincoln Design Co’s Dan Janssen discusses the rise of action sport brands

• Stacey Bates-McCue on a milestone moment for Fluid

• Jason Knights reflects on 20 years of Blue Kangaroo

And much more…

Download a digital Brands Untapped Magazine below:

Download the Brands Untapped 2026 (Licensing Expo) Digital Edition PDF here.

Download the Brands Untapped 2025 (Brand Licensing Europe) Digital Edition PDF here.

Download the Brands Untapped 2025 (Licensing Expo) Digital Edition PDF here.

Download the 2024 (Licensing Expo) Digital Edition PDF here.