Bluey comes to tonies

BBC Studios has partnered with tonies to bring Bluey to the Toniebox for the first time.

The collaboration expands one of the world’s most beloved TV series into immersive, audio-first experiences for kids and their families. The range rolls out across North America, DACH, the UK, France, Australia and New Zealand from June through October.

The offering spans three Classic Tonies figurines – including Bluey, Bingo and Muffin – that will debut in North America, DACH, the UK, France and New Zealand. Themed accessories, including Bluey Listen and Play bags and a Bluey Toniebox 2 sleeve will be available across all markets.

“At tonies, we’re listening to our audience and responding to what excites them,” said Tobias Wann, CEO of tonies.

“Few brands capture family connection and playful storytelling quite like Bluey. For years, families around the world have asked for Bluey on the Toniebox, and we are incredibly proud to bring this beloved world to life in a way that feels uniquely tonies. This partnership is another powerful example of why many of the world’s leading family brands trust tonies to thoughtfully extend the stories fans already love.”

Suzy Raia, EVP Global Consumer Products at BBC Studios, added: “Bluey has always encouraged children to jump into play and tonies brings that spirit to life in a truly special way. We are especially excited by Tonieplay and how it invites families to actively take part in the stories they love. Together, we’re thoughtfully expanding the Bluey universe through immersive storytelling and play in ways that feel authentic, playful, and true to the heart of the brand.”