Great Ormond Street Hospital Charity and Wild in Art ready A Neverland Adventure: Art Trail for July 2027

Great Ormond Street Hospital Charity and Wild in Art are set to host an outdoor walking art trail next year inspired by the story of Peter Pan and the magic of Neverland.

A Neverland Adventure: Art Trail will see a collection of storybook benches installed across Bloomsbury and the greater Camden borough in July and August 2027.

The trail will feature 35 to 50 large storybook benches, each designed by a different artist and sponsored by a corporate or philanthropic partner. Around 50 additional smaller benches will be decorated by local schools and community groups through a bespoke learning programme.

Following the close of A Neverland Adventure: Art Trail, all benches designed by professional artists will be sold at auction. The funds raised will support GOSH Charity’s Build it. Beat it. appeal to help build a new Children’s Cancer Centre at GOSH.

In Autumn 2026, an open call will launch for artists, designers and creatives to design and decorate a storybook bench, interpreting the themes of childhood, imagination, adventure and Neverland.

“We’re so excited to launch A Neverland Adventure: Art Trail, inviting people of all ages to step into the magical world of Peter Pan and discover a trail filled with creativity and imagination,” said Jenny Martin, GOSH Charity’s Senior Partnership Development Manager – Brand Licensing.

“Peter Pan has a unique connection to Great Ormond Street Hospital, and this trail is a wonderful way to celebrate that legacy while bringing communities together through art. Every bench will tell its own story, creating moments of joy and inspiration across Bloomsbury and Camden, all while helping to raise vital funds for a world-leading new Children’s Cancer Centre.”

Charlie Langhorne, Managing Director and Co-Founder of Wild in Art, added: “Public art has a unique ability to bring people together, creating shared experiences that benefit businesses, attract visitors, generate pride of place and help communities connect with the places where they live, work and spend time.

“We are delighted to be working with Great Ormond Street Hospital Charity on our first trail together. A Neverland Adventure: Art Trail promises to capture imaginations and celebrate artistic talent, while helping to leave a lasting legacy for children and families through support for the new Children’s Cancer Centre.”

The art trail was launched at a special event at Kimpton Fitzroy London in Russell Square Exclusively unveiling the first bench created for the trail, the evening also included contributions from Sarah Bissell, Deputy Director of Relationship Fundraising at GOSH Charity, Wild in Art’s Charlie Langhorne and Dr Robert Chiesa, Consultant in Bone Marrow Transplant and CAR-T Cell Therapy.

A number of sponsors have already signed up to support the trail, including Kimpton Fitzroy London. More details about the Neverland Adventure Art Trail will be announced over the coming months.