Bluey
BBC Studios names Hakuhodo Inc as master licensing agency for Bluey in Japan
“We’ve seen incredible momentum for Bluey in Japan over the past year, with a passionate and rapidly growing fan base embracing the brands across generations,” said Suzy Raia, EVP for Global Consumer Products at BBC Studios.
AMEET Publishing readies LEGO Bluey activity and colouring books
“Bringing Bluey and her family into the LEGO ‘Playful Reading’ ecosystem is an incredible milestone for the AMEET team,” said Anna Fickenscher, Relationship & Development Director at AMEET.
Penguin Random House Audio set to release eight popular Bluey stories in new collection
First Bluey audiobook collection launches globally this September: Miranda Tapsell narrates.
BBC Studios launches Bluey Cake Off digital series
In each episode, well-known personalities step into the kitchen for a Bluey-themed baking challenge.
Bluey comes to tonies
“For years, families around the world have asked for Bluey on the Toniebox,” said Tobias Wann, CEO of tonies.
BBC Studios launches interactive digital Bluey’s Library experience
Within each story, players can digitally explore animated elements, scrolling scenes, lift-the-flap surprises and hidden longdogs.
BBC Studios details slate of Bluey activity, including an exhibition, Hasbro games and CATAN collab
“Every partnership and experience we build is designed to create the kind of moments the episodes themselves deliver – ones that fans anticipate, gather around, share and come back to again and again,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.
Bluey in-game crossovers coming to Apple Arcade
“Apple Arcade stands out for its commitment to quality and a safe, frictionless experience for families, making it a natural fit for these limited-time experiences designed to be enjoyed together,” said Marina Mello, BBC Studios’ Global Director, Gaming & Interactive.
Gameloft readies Bluey’s Happy Snaps video game
Players explore Bluey’s family home and locations around Brisbane, snapping photos, decorating scrapbooks and uncovering surprises.
Alton Towers Resort debuts first-look at Bluey the Ride: Here Come the Grannies!
“This first glimpse of the ride shows what promises to be an exciting experience for the whole family – from little ones to grandparents – which bring the limitless energy of Bluey to life,” said Howard Ebison, Vice President of Alton Towers Resort.




