BBC Studios renews global licensing partnership with Moose Toys

BBC Studios has renewed its global licensing partnership with Moose Toys.

The multi-year agreement builds on the sustained global performance of Moose’s Bluey range, which continues to enjoy strong consumer demand and industry recognition.

“Moose Toys has been an outstanding partner in building an innovative toy and games program that reflects the authenticity, creativity and emotional heart of Bluey,” said Suzy Raia, EVP of Global Consumer Products at BBC Studios.

“As Bluey enters an exciting new chapter, including its first feature-length movie, this renewal provides a strong foundation to continue growing with toys that genuinely connect with families worldwide.”

Ronnie Frankowski, CEO at Moose Toys, added: “We’re incredibly honoured to have been part of bringing Bluey to life from the very beginning, and very proud of the award-winning toys and unforgettable play experiences we have created with BBC Studios and Ludo Studio.

“As a fellow family-founded Aussie company, Bluey has always felt close to home for us. It represents the kind of joy we love creating at Moose, so taking Bluey into its next adventure is a defining moment and the realization of what we always believed Bluey could become.”

This year, Moose Toys’ Fall Bluey line-up includes items like Bluey’s Light & Surprise Heeler House, the Bluey Sleepover Figure 4 Pack nd Bluey’s Cruise Ship playset.