First dedicated Teletubbies and In the Night Garden retail destination opens in China

Family entertainment company WildBrain has unveiled the first permanent retail destination dedicated to Teletubbies and In the Night Garden. The branded experience – WildBrain Garden – opened at the Magic World Family Entertainment Center in Zhongshan, China, on June 27th.

The retail concept was developed in partnership with Max-Matching Entertainments Co. Ltd., alongside the dedicated Location-Based Entertainment team at WildBrain’s global licensing agency, WildBrain CPLG. Spanning 930 square feet, the themed store features a curated range of Teletubbies and In the Night Garden collectibles, accessories, plush and gifts.

This launch reflects ongoing consumer interest in the popular preschool properties. The launch comes ahead of two milestone anniversaries for the brands as Teletubbies celebrates its 30th anniversary in 2027, while In the Night Garden marks its 20th anniversary.

“WildBrain Garden marks a key step in scaling our LBE strategy in Asia-Pacific, with China central to that growth,” said Evi Sari, VP, Global LBE, WildBrain CPLG. She added, “By fully embedding our IP into every touchpoint, we deepen engagement, drive repeat visits and connect seamlessly to the broader brand ecosystem. With strong market momentum and major anniversaries for Teletubbies and In the Night Garden in 2027, we’re well positioned to expand further across the region and globally.”