—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here

The first of two custom helmets was signed by Formula 1 drivers during race weekend at Silverstone and will be auctioned via F1 Authentics.
Disney, Formula 1 and Make-A-Wish have united for an initiative to help grant life-changing wishes for children living with critical illnesses.
Two custom racing helmets have been created with Bell Racing, designed by Bret Iwan, the official voice of Mickey Mouse, with creative direction from Bobby Kim, Global Creative Director at Disney Consumer Products.
The special edition helmets feature a matte black base with high-gloss graphic elements, combining red and yellow accents alongside Mickey Mouse artwork and Formula 1 branding. A subtle Make-A-Wish star appears just behind Mickey’s shoe. Each helmet is paired with a custom presentation box designed for display, featuring a plexiglass case and a certificate of authenticity signed by both Iwan and Kim.
The first helmet was signed by Formula 1 drivers during race weekend at Silverstone and will be auctioned via F1 Authentics, operated under license by Memento Exclusives. Auction sign-up will begin on July 7th, with bidding live from July 11th to 18th. Net proceeds will benefit Make-A-Wish International. You can access the auction via THIS link.
The second helmet will be showcased at D23: The Ultimate Disney Fan Event, taking place August 14th to 16th in Anaheim, California, where fans will have the opportunity to see the design up close.
Enter your details to receive Brands Untapped updates & news.