Primark launches Minions & Monsters collection with Manchester Market Street activation

Primark has celebrated the launch of its Minions & Monsters collection with an eye-catching retail activation at Primark Manchester Market Street.

A giant inflatable Irene – the monster star of Minions & Monsters – is taking over the rooftop of Primark Manchester Market Street. Standing 9 metres wide and 5.3 metres high, Irene will be installed atop the flagship Manchester store until July 15th.

The activation builds on a Minions-themed window display and dedicated photo opportunity already in place at the store. James and Henry – the new Minion stars of Minions & Monsters – will also make special appearances in-store on Saturday July 4th.

Primark’s Minions & Monsters-inspired collection spans more than 50 products across apparel, footwear, homeware, accessories, toys and health and beauty, with matching family pyjamas among the products available. The range also includes dedicated Gen Z-focused SKUs and ladies nightwear and accessories.