Beyondtheschoolrun teams with My Bags Of Stuff for tote and pouch range

Beyondtheschoolrun has launched its first product collection in partnership with female-led accessories brand My Bags Of Stuff.

The tote and pouch range has been created to support mothers ‘reconnecting with themselves, their dreams and potential’. The collection has been designed to remind whoever carries them that there is life beyond the school run.

“These products are a message to all mothers that their dreams, skills and potential matter,” said Louise Webster, Founder of Beyondtheschoolrun.

“Every time a mother carries it, and every time another mother sees it, that message has the potential to ripple further. Sometimes a small daily reminder is enough to help us move forward, and we want these bags to offer that same prompt to everyone they reach.”

The collection will be available through Beyondtheschoolrun, My Bags Of Stuff and selected retailers, with plans to build distribution through gifting, independent retail, corporate partnerships and community-led channels.