WildBrain

WildBrain unveils first permanent retail destination dedicated to In the Night Garden and Teletubbies.

“I am so excited to bring CAKE PICNIC back to London, and to do it alongside Strawberry Shortcake,” said Elisa Sunga, Founder of CAKE PICNIC.

“We’re significantly accelerating our content pipeline, licensing collaborations and a digital‑first strategy designed to connect with today’s preschool parents and young audiences across key global markets,” said Erin Morris, VP Global Franchise Strategy & Retail at WildBrain.

“Strawberry Shortcake has always stood for friendship and sweetness, and those values continue to guide how we grow the brand today,” said Erin Morris, VP Global Franchise Strategy & Retail at WildBrain.

“This evolution blends the nostalgia of Strawberry’s classic bonnet-and-bloomers style with CG animation and storytelling designed to captivate both new and long-time fans,” said Erin Morris, VP, Strategic Global Franchise & Retail at WildBrain.

“We’re tapping into the nostalgic roots of Teletubbies as we harness cross-category licensing growth in broader markets across North America, Latin America, Asia and Europe,” said Erin Morris, VP, Global Franchise Strategy & Retail at WildBrain.

As the House of Teletubbies Art Takeover heads to Miami, Melissa Goodrich – Director of Franchise Management at WildBrain – talks us through the initiative to date.

“We invite fans to celebrate love and friendship through a sweet new line-up of fun collaborations that will surprise, delight and connect across retail,” said Elizabeth Litten Miller, VP, Franchise Strategy at WildBrain.

“Bringing these two much-loved and instantly recognisable brands together for the first time was an opportunity too good to miss,” said Steph Betts, EVP Content Creation at WildBrain.

Elizabeth Litten Miller – WildBrain’s Vice President of Franchise Strategy – on why fashion remains at the heart of the Teletubbies brand.