WildBrain builds up to Teletubbies’ 30th with new collaborations and activations

WildBrain has detailed a slate of immersive activations and new international licensing collaborations for Teletubbies as the brand builds to its 30th anniversary in 2027.

Since April, Teletubbies have taken over the historic city of Gyeongju in South Korea, integrating the brand across public spaces, tourism assets and local commerce, including exclusive “Gyeongju Edition” merchandise.

The Teletubbies is also partnering with Korea’s National Museum of Modern and Contemporary Art in Gwacheon from June through August, as part of the museum’s 40th-anniversary celebrations. The partnership will reimagine the Teletubbies through a curated exhibition featuring large-scale installations across the museum and outdoor spaces, complete with exclusive giveaways for guests.

The brand will continue its celebrations in Korea this summer with a Tubby takeover of the Starfield Balloon Festival through a partnership with Pepper&Salt, which will see Teletubbies-themed photo zones, character appearances and pop-up stores featuring products from Korean licensees.

Additionally, Spacetoon will launch the first Teletubbies appearance at the Qatar Toy Festival, running July 1st through to August 2nd at the Doha Exhibitions and Conventions Center.

In collectibles, Pop Mart will roll out new Teletubbies blind-boxes, ELSKA will launch new figurines to retail in China, while Monogram International is launching new Teletubbies figural keychains for fans around the world.

In apparel and accessories, Handcraft is set to launch Teletubbies underwear and loungewear, while ABG is on board for print-on-demand headwear and cold-weather accessories launching on Amazon. Additional partners for the US and Canada include Jay Franco and Sons for home and bedding, Isaac Morris Ltd. for apparel, and Centric Brands for launches across sleepwear, accessories and health and beauty.

In Japan, Moririn’s Beck and Call will launch a collaboration featuring bold graphics, while in Korea, a new partnership with Diadora will introduce a Teletubbies-branded sportswear collection for both kids and adults. Additionally, in the UK, Aykroyds & TDP Licensing Ltd will expand the brand’s presence with new products this year for children and adults across daywear, swimwear, dressing gowns, underwear and nightwear.

In food, Namu International will launch Teletubbies-themed confectionery across Korea this year, while in skincare, a collaboration will land in Korea this year. Across digital and gaming, a new partnership with Tencent in China will expand the franchise into mobile gaming.

“As we build towards the Teletubbies’ 30th anniversary, we’re significantly accelerating our content pipeline, licensing collaborations and a digital‑first strategy designed to connect with today’s preschool parents and young audiences across key global markets – particularly on platforms like YouTube, where the brand continues to engage millions of families each month,” said Erin Morris, VP Global Franchise Strategy & Retail at WildBrain.

“This always‑on approach is driving fresh discovery and sustained relevance for a new generation, while celebrating the joyful heritage that has made Teletubbies a global icon for three decades. With momentum building ahead of this major milestone, now is the time for partners to get on board the ‘Tubby train’ and unlock bold, colourful collaborations that tap into cultural nostalgia and celebrate 30 years of Big Hugs.”