WildBrain debits CG refresh of Strawberry Shortcake

WildBrain has debuted a CG refresh of Strawberry Shortcake ahead of original digital content rolling out this month.

The new content spans a live-action/animation hybrid baking show, bite-sized micro-shorts, full minisodes and lo-fi ambience videos.

“Strawberry Shortcake is a true icon, beloved by generations around the world,” said Erin Morris, VP, Strategic Global Franchise & Retail at WildBrain.

“This evolution blends the nostalgia of Strawberry’s classic bonnet-and-bloomers style with CG animation and storytelling designed to captivate both new and long-time fans across generations and geographies. As we expand the world of Strawberry Shortcake and her ‘berry besties’, we’re excited to partner with world-leading brands to sweeten the toy and games aisle with new products this year.”

To celebrate the refresh, during New York Toy Fair Strawberry Shortcake will host a pop-up bakery in SoHo to celebrate Galentine’s Day. On February 14th and 15th, Strawberry and her ‘berry besties’ will serve up treats to the public, debut toys, games and plush, and dish out giveaways in collaboration with Magnolia Bakery and Little Words Project. The pop up will be hosted at 188 Lafayette St, New York, each day from 11AM to 5PM.