WildBrain CPLG to spearhead location-based entertainment opportunities for Miraculous across EMEA and APAC

Miraculous Corp has expanded its partnership with WildBrain CPLG to drive location-based entertainment growth outside of the Americas.

This new representation builds on WildBrain CPLG’s recently extended remit to lead licensing efforts for Miraculous Corp outside the Americas.

Under the previously announced multi-year licensing agreement, WildBrain CPLG is accelerating consumer products programs in multiple key markets across EMEA and Asia-Pacific, with a focus on long-term brand development across key categories. Broadcast partner TF1 continues as the agent for France.

With the expanded LBE remit, WildBrain CPLG will now also spearhead location-based entertainment opportunities for Miraculous, unlocking new immersive experiences and bringing the brand to life for fans across EMEA and APAC.

Separately and independently from WildBrain CPLG’s representation activities, Miraculous Corp is expanding its Miraculous Family Entertainment Center footprint in the Middle East through a direct agreement with Ground Control Entertainment. New locations are planned for Jeddah and Mecca in Saudi Arabia following the previously announced Doha flagship opening in August 2026.

“Location-based entertainment is an increasingly important part of how we connect fans to the world of Miraculous,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp.

“Following the success of MOIR’s recently launched Miraculous Experience: Superhero Training in Paris, and our partnership with Ground Control to launch three new attractions across the Middle East, we’re excited to expand these immersive experiences with a partner that has already demonstrated strong momentum in the LBE space. WildBrain CPLG’s growing expertise in themed attractions, exhibitions and experiential entertainment makes them an ideal collaborator as we continue to grow the franchise globally.”

Maarten Weck, Chief Commercial Officer and Managing Director at WildBrain CPLG, added: “As location-based entertainment continues to redefine how fans engage with their favourite brands, we’re excited to bring our expertise in immersive experiences to the Miraculous franchise.

“From exhibitions and family attractions to branded retail and entertainment destinations, we see tremendous opportunity to expand the brand’s footprint and create meaningful fan experiences across EMEA and Asia-Pacific.”