Born Licensing details LA expansion, new President and Director appointment

Born Licensing has detailed a series of strategic moves that signal a significant shift in the business’s scale and direction.

Founder and CEO David Born is relocating to Los Angeles as the company deepens its commitment to the North American market.

Alongside the move, Alyssa Gourlay has been promoted to President of Born to License, taking full global responsibility for the agency’s consumer products division, while Amber Cheung has been appointed Director of Licensing for Born Licensing, the agency’s entertainment IP and advertising arm.

“Alyssa has been instrumental in everything we’ve built with Born to License,” said Born.

“She has the relationships, the instincts, and the operational depth to lead this division globally. This is a natural and well-earned step.”

Gourlay is based in Los Angeles, where Born to License’s U.S. operations are headquartered.

Born added: “Born Licensing is firing on all cylinders. Amber stepping into the Director role reflects both her contribution and the ambition we have for this division going forward.”

And regarding US growth plans, he said: “This is a business that has always operated globally, but the next five years are going to be transformational – and the U.S. is the market we’re betting on to drive that exponential growth. Across both divisions, across every metric, it offers the greatest growth opportunity in our history as a business.”