Born Licensing

“The next five years are going to be transformational – and the US is the market we’re betting on to drive that exponential growth,” said Born Licensing Founder and CEO David Born.

Born Licensing played a central role in bringing the campaign to life, managing the entire licensing process from start to finish.

“These partnerships mark another important step in Born Licensing’s evolution as a specialist agency for advertising and brand-led collaborations,” said David Born, Founder and CEO of Born Licensing.

“This collaboration shows just how magical advertising can be when world-class creative meets timeless storytelling,” said David Born, CEO of Born Licensing.

“Invincible has reshaped the superhero genre, and this collection brings the same level of boldness, depth, and visual intensity that fans expect,” said Garima Sharma, VP Licensing and Partnerships at Skybound.

Alice O’Brien, Head of Global Commercial Partnerships at the Roald Dahl Story Company, and David Born, CEO at Born Licensing and Born to License, discuss putting authenticity at the heart of the festive Sainsbury’s ad.

The collection consists of a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose.

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

“Our Born to License business is growing quickly and Alyssa has the experience, leadership skills and entrepreneurial spirit we need to scale higher,” said David Born, Founder and CEO of Born Licensing.

Benjamin Hogue – Owner of Bandou – discusses working with Born to License to explore branded versions of the firm’s award-winning kids’ headphones.