Mattel teams with Rightmove to find Barbie’s next Dreamhouse

Mattel has partnered with Rightmove to help Barbie find her next DreamHouse.

The iconic house will appear on the property platform as a listing for the very first time this summer, giving fans a unique opportunity to explore Barbie’s latest home.

Fans can experience the collaboration in person at the Barbie DreamHouse Estate Agent Pop-Up in London’s Covent Garden from July 24th to 26th. Open to the public, the experience invites visitors to explore the new 2026 Barbie DreamHouse and celebrate more than 60 years of DreamHouse history.

The brand has also commissioned new research that revealed 75% of Gen Z and Millennial women see homeownership as an important life goal. Nearly half (48%) of young women would consider buying with a friend, while 44% believe this is becoming a more common route onto the property ladder.

Over half (56%) also say that co-owning with a friend would boost their overall happiness, as well as offer better financial stability (58%) and lead to a better sense of community (62%).

“For over 65 years, Barbie has inspired generations of girls to imagine limitless possibilities for their future, and the DreamHouse has always been part of that story,” said Kelly Philp, Sr Director Dolls Marketing at Mattel EMEA.

“Since the very first DreamHouse, Barbie has represented independence, creativity and the freedom to define success on your own terms. As today’s research shows young women continue to shape what homeownership looks like, and we’re proud to celebrate that journey alongside Rightmove.”

Colleen Babcock, Rightmove’s property expert, added: “For many young women, homeownership remains a hugely important milestone, but the route to getting there isn’t always straightforward. There are affordability challenges for many potential movers, perhaps helping to explain why almost half of those surveyed would consider buying with a friend as a way to achieve homeownership earlier.

“Through our partnership with Barbie and her iconic new Dreamhouse, we’re celebrating the many different ways women are defining success, independence and their dream home today. Whether that’s a first home bought solo, with a partner or with a friend, what matters most is having a place that reflects your lifestyle and future ambitions.”