Mattel Studios readies Masters of the Universe: Tales from Eternia

The new show – hosted on the Mattel Adventures YouTube channel – targets a ‘new generation of young fans’.

Mattel to bring UNO Social Clubs to cities including London, Berlin, Barcelona and more

“After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world,” said Katie Buford, Vice President and Global Head of Mattel Games.

Mattel and Vrbo ready UNO-themed weekend stays

“We’re bringing UNO into these homes and turning them into game-night destinations, giving fans a new way to connect, compete, and play together wherever they are,” said Katie Buford, Vice President and Global Head of Mattel Games.

The Oodie teams with Mattel for Polly Pocket collection

The collection features design elements inspired by Polly Pocket, including a signature bow appliqué pocket detail across select styles.

Mattel kicks off Hot Wheels Collectors Anime Series with Naruto collaboration

Artwork of Naruto in action is on both sides of the car, while the bright golden Spectraflame paint ties into Naruto’s outfit.

WOLFpak partners with Mattel for Barbie and Ken backpacks, bags and accessories

“This collection is playful, powerful and built to stand out,” said Hope Henderson, Licensing Manager at WOLFpak.

Mattel’s publishing slate for Masters of the Universe to span YA novels, picture books, comics and more

“We’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe,” said Ryan Ferguson, Global Head of Publishing at Mattel.

Mattel to launch Teenage Mutant Ninja Turtles toys from 2027

“Partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand,” said Roberto Stanichi, EVP and Chief Global Brand Officer at Mattel.

Mattel gives Bridgerton the Polly Pocket treatment

“We’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

Mattel teams with Nintendo for Fisher-Price Little People My Mario collection

“Super Mario has been loved by generations, just like Little People,” said Brian Fitzharris, Senior Vice President & General Manager at Fisher-Price.

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