Mattel
Mattel debuts KPop Demon Hunters dolls, games, action figures and more at Spielwarenmesse 2026
“Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships at Mattel.
Mattel kicks off Ken’s 65th anniversary with Expedia partnership
Ken will spotlight how Expedia helps travellers through social media posts and a leading role in the brand’s marketing campaigns.
Mattel bolsters Mattel Brick Shop slate with Lamborghini, Aston Martin and Toyota
“We’re continuing to expand the Mattel Brick Shop garage to include some of the most iconic names in automotive design and history in a tailored and reimagined way,” said Ted Wu, Global Head of Vehicles and Building Sets at Mattel.
“We’ve never operated at this pace before for such ground up development”: Mattel’s Bobby Saygan talks KPop Demon Hunters
Bobby Saygan, Senior Director Product Design at Mattel, discusses KPop Demon Hunters fandom, potential – and what was key to capture in the first wave of dolls.
Mattel Press to publish Barbie YA novel – Barbie: Dreamscape – from Alex Aster
“Barbie: Dreamscape reflects Mattel’s commitment to growing a book community and bringing our beloved brands to life through new stories and voices,” said Ryan Ferguson, Global Head of Publishing at Mattel.
Mattel debuts KPop Demon Hunters dolls
The HUNTR/X “What It Sounds Like” 3-Pack features Rumi, Mira and Zoey as seen in their final performance in the film.
Hasbro and Mattel sign as global co-master toy licensees for Netflix’s KPop Demon Hunters
“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.
Mattel and MoMA partner for collaborations across Hot Wheels, Barbie, UNO and more
“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.
M. Night Shyamalan and Brad Falchuk to helm Magic 8 Ball TV show for Mattel Studios
M. Night Shyamalan and Brad Falchuk aim to reimagine Magic 8 Ball as the centerpiece of a ‘high-concept, character-driven supernatural drama’.
Mattel teams with Billie Eilish for UNO Canvas Deck
“As an authentic UNO fan whose love for the game has been well-known by her fans for many years, Billie Eilish couldn’t be a better partner to elevate UNO with her new Canvas deck,” said Ray Adler, VP and Global Head of Games at Mattel.




