Hasbro

“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.

Tim Kilpin, Hasbro’s President of Toys, Board Games, Licensing and Entertainment, on recent highlights – and things to get excited about.

The Transformers: The Movie: The Soundtrack: The Reformatted Edition features 10 re-recorded, reimagined tracks from the film.

“Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar – a destination where fans can step into the world of Monopoly, enjoy an exceptional meal, and make lasting memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro.

“Hosting the first fixed Transformers attraction in Brazil is a dream come true,” said Gustavo Mandelli and Eduardo Sonda of Dream Cars Automóveis e Eventos.

Interactive stations and immersive features will encourage strategic thinking, while introducing concepts of financial education and entrepreneurship.

The Creative That Counts session – moderated by Brands Untapped’s Billy Langsworthy – will cover topics such as the development and use of style guides, how to foster effective collaboration between creative and commercial teams, and how to push brand boundaries while maintaining strategic alignment.

The agreement also introduces new product categories like gifts, homewares, home décor and collectibles, and opens up the Japanese market for several titles.

The partnership accompanies the launch campaign of the new electric Škoda Epiq.

Clue: Mystery at the Mansion is a portable, actor-led experience that can be brought directly into a client’s chosen venue.