BBM Licensing to helm licensing push for Osratouna TV, including its flagship character Thaloob

BBM Licensing has signed on to develop and manage a global consumer products and licensing program for Osratouna TV’s character universe, led by its flagship character Thaloob.

With over 20 billion views worldwide and 21 million subscribers, Osratouna TV has established itself as the number one Arabic kids channel worldwide, with audiences spanning the GCC, North Africa and the global Arabic-speaking diaspora.

BBM Licensing will serve as the exclusive international licensing representative for Osratouna TV’s full character portfolio, driving brand partnerships across categories including toys and plush, publishing, apparel and retail, bedtime products, lifestyle accessories and immersive entertainment experiences.

“Osratouna TV is one of the most compelling licensing opportunities I have seen come out of the Arab world, and I would argue, out of the global kids’ content market in recent years,” said Amer Bitar, Founder & CEO at BBM Licensing.

“What this team has built is extraordinary: a media brand anchored by a truly loveable flagship character in Thaloob, with genuine emotional resonance, a proven audience of tens of millions, and a universe that translates seamlessly into consumer products. We are not introducing Osratouna TV to the licensing market; we are bringing a beloved brand home to retail shelves and living rooms around the world. We could not think of a better stage than Licensing Expo in Las Vegas to make that introduction.”

Abderrazak Bennadji, CEO at Osratouna TV, added: “Osratouna TV was born from a simple belief: that children in the Arab world deserve world-class entertainment that reflects their language, their stories, and their hearts. The response from millions of kids and families has been beyond anything we could have imagined.

“Partnering with BBM Licensing is a defining milestone in Osratouna TV’s journey, the moment our brand steps from the screen into children’s bedrooms, classrooms, and toy boxes worldwide. This is just the beginning of a global franchise built from the Arab world, for the world.”