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“As we head into our 45th anniversary year, Care Bears is resonating more strongly than ever, and partnerships like this one with LPP are a testament to that,” said Bethan Garton, Retail Development Director, International at Cloudco Entertainment.

“We are focused on evolving tonies into a global icon, with ambition and commitment,” said Tobias Wann, CEO of tonies.

“NFL Ballers is built for the way fans collect today – instantly recognisable stars, real chase mechanics, and a price point that keeps the thrill of the pull within reach,” said Chloe McKenzie, Global Marketing Director Zuru.

The range includes Squashies Raspberry & Milk Cream Biscuits, Love Hearts Orange Creams and Squashies Cherry & Apple Cream Biscuits.

“We translated NYBG’s inspiring archives of illustrations into design that feel timeless, intentional, and deeply connected to the environment,” said Jaimee Seabury, Vice President of GreenRow.

“The connection fans have with A Court of Thorns and Roses goes far beyond the page – it’s about identity, empowerment, and belonging,” said Alex and Ani CEO Prita Kumar.

“It’s incredibly meaningful to launch this collaboration during the Knicks’ long-awaited return to the Finals,” said Jason Franklin, Co-Founder of Sportiqe.

“This is about moving beyond standalone collaborations and building connected worlds,” said Elinor Schops, VP of Digital and Gaming at Miraculous Corp.

“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.