Bravado brings Billy Joel and Sportiqe together for ‘New York State of Mind’ collaboration

Bravado has united Billy Joel and Sportiqe for a ‘New York State of Mind’ apparel collaboration.

The range – spanning a hoodie and tee – centres on two New York institutions: Billy Joel and the Knicks. The items launch at the Sportiqe shop-in-shop inside NBA Store NYC and on Sportiqe.com.

“I started taking piano lessons when I was eight years old because I loved Billy Joel – the first song I ever learned to play was one of his songs,” said Jason Franklin, Co-Founder of Sportiqe.

“Thirty-six years later, it’s incredibly meaningful to launch this collaboration during the Knicks’ long-awaited return to the Finals. Billy Joel didn’t just describe New York – he became part of its identity. Great sports apparel lasts beyond the moment itself, and years from now, I hope these pieces still remind fans of where they were, who they were with, and what this historic run felt like.”