Food Brands Now partners with Warburtons for frozen toasties

Food Brands Now has secured a partnership with Warburtons for a range of premium frozen toasties, made using Warburtons Thick Toastie loaf.

The initial launch will span a Warburtons Cheese Toastie and a Warburtons Club Toastie. Both have launched across the Iceland and Food Warehouse estate with an RRP of £3.50, supported by a promotion of three for £10.00.

This collaboration marks the first time Warburtons has extended its brand into licensed products.

“Our 5th generation family business has been dedicated to making the best bakery for families across the country for 150 years,” said Jonathan Warburton, Chairman at Warburtons.

“We are really proud to be working with Food Brands Now to create this exciting new range of products on our much-loved Thick Toastie loaf, to give consumers a great new option for lunch.”

Oliver Gilding at Food Brands Now added: “Warburtons is one of the most loved and trusted brands in the UK, with an incredible heritage and reputation for quality. We’re incredibly proud to be partnering with them on their first step into licensing.

“This range brings together the strength of the Warburtons brand with real consumer demand for high-quality, convenient meal solutions. These frozen toasties are just the start of what we believe is a hugely exciting journey.”