Licensing Expo 2026 enjoys record-breaking exhibitor participation and welcomes over 12,500 attendees

Licensing Expo 2026 delivered the largest number of exhibiting companies on record, with 410 exhibitors representing more than 5,000 brands.

The show also welcomed 130 first-time exhibitors and over 12,500 total attendees across retailers, manufacturers, brands, marketers and other industry professionals. Looking at retail specifically, over 1,500 qualified retailers attended this year’s show, including decision-making teams from Walmart, Target, Kohl’s, Primark, Miniso, Hot Topic, Pop Mart and more.

“Licensing Expo continues to be where the business of brands comes to life,” said Ella Haynes, Event Director at Informa’s Global Licensing Group, which includes Licensing Expo, Brand Licensing Europe and License Global.

“This year’s record-breaking exhibitor participation, combined with the caliber of brands on the show floor and thought leaders on our stages, demonstrates the vital role licensing plays in connecting intellectual property with consumer demand. The energy and deal-making activity we witnessed this week confirms that our industry is not just resilient, it is thriving.”

Amanda Cioletti, Vice President of Content and Strategy for the Global Licensing Group, added: “The conversations happening at Licensing Expo go far beyond education, they create the space for the candid, in-person dialogue that drives our industry forward.

“Through carefully curated speaker topics and sessions, we sparked discussions that can only happen when industry leaders are face-to-face. The insights shared this year are critical to understanding the opportunities within our ever-changing brand licensing landscape. These moments of connection and creative exchange are what make Licensing Expo indispensable.”

Licensing Expo will return to Las Vegas at the Mandalay Bay Convention Center next year from May 25th to 27th, 2027.

Brand Licensing Europe will take place at Excel London, UK, October 6th to 8th, 2026.