Licensing Expo

“The energy and deal-making activity we witnessed this week confirms that our industry is not just resilient, it is thriving,” said Ella Haynes, Event Director at Informa’s Global Licensing Group.

The BE@RBRICK form is finished in a gloss white, with the Rolling Stones tongue-and-lips emblem appearing front and centre.

Download a digital copy now, or pick one up this week at the Vegas Licensing Expo.

The Creative That Counts session – moderated by Brands Untapped’s Billy Langsworthy – will cover topics such as the development and use of style guides, how to foster effective collaboration between creative and commercial teams, and how to push brand boundaries while maintaining strategic alignment.

“Don’t pay any heed to the doomsayers, the licensing industry is booming!”: Licensed Ltd’s Paul Bufton shares his insights from another successful Licensing Expo.

The magazine will feature in-depth interviews with creative studios, design deep dives with licensees and creative catch ups with brand owners.

“We are dedicating 2024 to Brands in Play, a theme that will run as an undercurrent across BLE and Licensing Expo to spotlight the incredible innovations in play,” said Anna Clarke, SVP of Licensing at Informa Markets.

Licensing Expo 2024 will take place from May 21st to 23rd, while Brand Licensing Europe 2024 has been dated for September 24th to 26th.

“License This! does a fantastic job of bringing together innovation and opportunity by helping designers, illustrators and animators to succeed in the wonderful world of licensing,” said License This! judge Steven Ekstract.

All Licensing Expo participants will be required to wear a face mask while indoors at the Mandalay Bay Convention Center and present proof of vaccination or a negative Covid-19 test.