Hasbro’s Nicole Tobey and Sesame Workshop’s Louis Henry Mitchell to discuss ‘Creative That Counts’ at Licensing Expo 2026

Hasbro’s Nicole Tobey and Sesame Workshop’s Louis Henry Mitchell will discuss the art and strategy behind impactful creative in a session at this year’s Las Vegas Licensing Expo.

Nicole Tobey is Global Director of Creative & Product Development, Licensed Consumer Products at Hasbro, while Louis Henry Mitchell is the Creative Director of Character Design, Licensing & Merchandise at Sesame Workshop.

The Creative That Counts session – moderated by Brands Untapped’s Billy Langsworthy – will cover topics such as the development and use of style guides, how to foster effective collaboration between creative and commercial teams, and how to push brand boundaries while maintaining strategic alignment.

The session takes place on Tuesday, May 19th at 4PM at The Networking Hub.