Nicole Tobey

We sit down to discuss refreshing retro brands with Wigwam’s Debs Southwood and Hasbro’s Demi Patel and Nicole Tobey.

The Creative That Counts session – moderated by Brands Untapped’s Billy Langsworthy – will cover topics such as the development and use of style guides, how to foster effective collaboration between creative and commercial teams, and how to push brand boundaries while maintaining strategic alignment.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Nicole Tobey, Global Creative and Product Development Director for Licensed Consumer Products, North America at Hasbro.