Read the 2026 Licensing Expo edition of Brands Untapped Magazine online now

This year’s Licensing Expo edition of Brands Untapped Magazine is available to read online now – or pick up a physical copy at Vegas Licensing Expo.

The magazine boasts creative deep dives, in-depth interviews, opinion pieces and features.

Inside are insightful chats with:
• Vize’s James Oddy and Adam Colp on working with SEGA on Sonic
• Hasbro’s Tim Kilpin talks kids, kidults and KPop Demon Hunters
• LMCA’s Ciaran Coyle on the power of B2B licensing
• Industry figures reveal what they want to see more of – and less of – from the licensing world this year
• Merlin’s Jonathan Lewis and Beth Clarke, and BBC Studio’s Natasha Spence on developing the world’s first Bluey rollercoaster
• Lincoln Design Co’s Dan Janssen discusses the rise of action sport brands
• Stacey Bates-McCue on a milestone moment for Fluid
• Jason Knights reflects on 20 years of Blue Kangaroo
And much more…

You can download the digital magazine here.

Or pick up a copy of the Brands Untapped Magazine at Licensing Expo.