Van Gogh Museum’s Marijn Veraart on how shared values fuelled a collaboration with Shoe Palace

“We get inspired by people who are inspired by Vincent!”: Marijn Veraart – Head of Licensing at the Van Gogh Museum – discusses being inspired by her licensees.

Shoe Palace CEO John Mersho on what he looks for in a brand collaboration

John Mersho takes us inside the development of Shoe Palace’s recent Van Gogh Museum collection.

Think Influence to helm licensing push for Fisch

Areas of interest for the brand include toys, apparel, accessories, sporting equipment, and publishing.

Represent debuts Oasis capsule collection

“It’s been our ultimate collaboration,” said Michael Heaton, Creative Director and Founder of Represent.

Evergreen Bean: Tiger Aspect’s Tom Beattie discusses the 35th anniversary of national treasure Mr. Bean

Meet the man they call Mr. Mr. Bean: Tom Beattie, Managing Director of Tiger Aspect Kids & Family.

The Pokémon Company International and Aardman tease ‘special project’ for 2027

The collaboration will see Aardman bringing its unique style of storytelling to the Pokémon universe for brand-new adventures.

Scunnered Ink’s Gordon Tait on giving Still Game the graphic novel treatment

Scunnered Ink’s Gordon Tait talks us through the origins – and future – of this new take on a beloved sitcom.

Nonsensical’s Oli Hills discusses how brands can thrive on TikTok

“While most still think TikTok is an app for kids dancing, the average age of user is 33 years old”: Nonsensical CEO Oli Hills reveals what makes brands tick on TikTok.

Joking Hazard’s Alex Murty and Fuzzballs creator Marc Sach discuss bringing the brand into games

Alex Murty and Marc Sach tell us why Fuzzballs is a perfect fit for the tabletop space.

Peanuts Worldwide’s Tara Botwick on why a collaboration with Anya Hindmarch proved a “perfect alignment” for the brands

Tara Botwick – Senior Director of International Territory Management EMEA at Peanuts Worldwide – discusses her approach to striking partnerships.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.