“We have been genuinely blown away by the response to the production so far and are thrilled to be bringing it to Broadway,” said producers Sonia Friedman and Eliza Lumley.

“We have lots of ideas and ambition, because the scope of this new adventure is huge!”: In conversation with SBC’s Sophie Bloomfield and tonies’ Rodolfo Amaya.

Licensed Ltd’s Paul Bufton puts ‘Original Gamers’ in the spotlight – and looks at how brands can best engage with this exciting audience.

Brands Untapped’s Billy Langsworthy heads to Milan to chat with Tela’s Gabi Drew and Nicol Vircillo about fandom – and why brands can benefit from a focus on human connection.

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.

The collection of espadrilles spans three designs – French Vache, Pop and All-Over – each with a vintage-inspired aesthetic.

“The strength of RTL’s ecosystem gives us a unique opportunity to introduce Care Bears through multiple content touchpoints,” said Sean Gorman, President at Cloudco Entertainment.

“We knew exactly what look and feel we wanted for the model,” said Wes Talbott, Senior Design Master in the LEGO Group.

“Bringing Stu in is a clear signal of how serious we are about becoming one of the great brand-building companies of our generation,” said Nick Mowbray, Co-Founder of ZURU.