Laura Adnitt, Publishing & Brand Management Director at Story House Egmont, on what makes a brand right for the magazine treatment – and the vital role they play around children’s literacy.

“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.

Horrible Science-themed food – like ‘Foul Fungi-Themed Pizza’ and ‘Creepy Courgette Cake’ – will be also served at Kew restaurants and cafes.

“Ben and Craig have each played a key role in growing the business,” said Jason Knights, Managing Director and Founder of Blue Kangaroo Design.

The podcast features interactive games, adventures and sing-alongs with Peppa’s new band, The Piggy-Wigs.

“CAKE’s track record in producing high-quality children’s content is unparalleled,” said Darran Garnham, CEO of Toikido.

Leading the new consumer product slate for The Cat in the Hat is an adidas collaboration, the Rivalry Low Cat in the Hat shoe.

The range spans sweaters, t-shirts and a pair of yellow Minions socks.

The limited-edition snow suits land in November and come in Bluey and Bingo versions.

“The Middle East, Africa, Greece, Turkey and India have embraced Miraculous with enthusiasm” said Carlotta Caracciolo, Vice President, Licensing & Retail MEA, Turkey, Greece & India, at Miraculous Corp.