“Music has become an increasingly important part of how we bring Hasbro’s brands to life for fans,” said Matt Proulx, SVP, Global Experiences, Partnerships & Music at Hasbro.

“With the forthcoming release of Mog’s Bad Thing, this beloved evergreen character is uniquely positioned to both capture hearts and deliver long-term commercial potential across multiple categories all year round,” said Pindy O’Brien, Global Brand Management & Licensing Consultant for Lupus Films.

The first of two custom helmets was signed by Formula 1 drivers during race weekend at Silverstone and will be auctioned via F1 Authentics.

A giant inflatable Irene – the monster star of Minions & Monsters – is taking over the rooftop of Primark Manchester Market Street.

“Simon & Schuster has been an exceptional partner since our first Daniel Tiger’s Neighborhood title was published in 2014,” said Katie Huber, Senior Director of Licensing at Fred Rogers Productions.

“We see strong connections between the publishing and puzzling fanbases, and in this collection, I think we have something truly special,” said Ravensburger’s Head of Marketing and Product Development, Katy Fletcher.

“I guess I never really grew out of it…” Barry Eldridge onwhat makes a license right for Factory Entertainment.

“I dreamed that one day I might create a board game inspired by this remarkable world and now, that dream has become reality,” said co-designer Tomáš Holek.

“A good collectible used to be about likeness, now it’s more about interpretation”: In conversation with YuMe Toys’ Gurdeep Bains.

“I look at a plug socket and my brain turns it into a character!”: In conversation with Furry Puppet Studio’s Zack Buchman.