“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.

“We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return,” said Jasmine Dawson, SVP of Digital at BBC Studios.

From July 19th to August 31st, Taskmaster activities will be available to play at sites including Dover Castle, Pendennis Castle and Eltham Palace and Gardens.

“Neverland resonates particularly well with live events audiences and we can’t wait for more people to come face to face with JM Barrie’s beloved characters this festive season,” said Jenny Martin, Senior Brand Licensing Manager, GOSH Charity.

Each hot sauce in the range features artwork from the comic, with heat levels ranging from six to 11.

“Expanding the world of The Traitors in fresh, engaging, and creative ways is a key part of our brand strategy, making Walker Books an ideal partner,” said Jason Easy, VP Licensing (Sales) at All3Media International.

“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules,” said Laura Freedman-Dagg, Head of Retail at BLE.

“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.

“There’s something timeless about positivity and coming together, which is why this collaboration feels especially meaningful right now,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“Fandom isn’t just emotional anymore – it’s expressive, social and powerful,” said Gary Pope, CEO and Co-Founder of Kids Industries.