“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.

The collection of espadrilles spans three designs – French Vache, Pop and All-Over – each with a vintage-inspired aesthetic.

“The strength of RTL’s ecosystem gives us a unique opportunity to introduce Care Bears through multiple content touchpoints,” said Sean Gorman, President at Cloudco Entertainment.

“We knew exactly what look and feel we wanted for the model,” said Wes Talbott, Senior Design Master in the LEGO Group.

“Bringing Stu in is a clear signal of how serious we are about becoming one of the great brand-building companies of our generation,” said Nick Mowbray, Co-Founder of ZURU.

“Jem is an artist – and what comes with that is touring, residency shows and other theatrical pieces”: In conversation with Matt Proulx, SVP of Global Experiences, Partnerships, and Music at Hasbro.

“We are thrilled to support the revival of Bod and help introduce this much-loved character to a new generation of fans,” said Clare Piggott, Managing Director at Larkshead Licensing.

“Brands are increasingly embracing gentle colour palettes, wholesome characters and positive messaging”: In conversation with Mima Creative’s Jemima Chamberlain.

“The Moonbug Learning Principles are helping shape conversations throughout our development and production process every day,” said Rich Hickey, Chief Creative Officer at Moonbug Entertainment.