Read the Brands Untapped 100: 2024 Edition online now
The Brands Untapped 100 is also available to pick up at BLE from the Brands Untapped booth at E175.
Sharp Sharp’s Steve McInerny and Mel Williams talk trends, fashion and successful style guides
Steve McInerny, Director of Sharp Sharp, and Mel Williams, Sharp Sharp’s new Fashion Design and Illustration Associate, talk us through recent work – including a Lambretta style guide.
Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series
“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.
adidas readies Bob Marley SL 72 sneaker
Each pair features a Bob Marley tongue label and is finished with the artist’s signature in gold foil.
As Hasbro’s TRANSFORMERS turns 40, LEGO Icons Bumblebee designer Samuel Johnson reveals his creative process
More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…
“The OG Optimus Prime is a timeless icon!”: Greg Storey – Senior Creative Director at RSVLTS – talks TRANSFORMERS
Greg Storey – Senior Creative Director at RSVLTS – discusses some key design decisions behind the company’s latest line of TRANSFORMERS apparel.
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“The brand never goes out of style”: Karen Hewitt on why the TRANSFORMERS franchise is a great fit for Character.com
As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.
“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build
Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.
SuperX’s Austin Gayne on crafting the first-ever activewear collection for TRANSFORMERS
Austin Gayne – Owner and CEO of SuperX – on bringing iconic characters into activewear.
Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box
“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.
Absolut teams with Andy Warhol Foundation for limited-edition bottle
The bottle is inspired by the 2020 rediscovery of Warhol’s Absolut ‘blue’ painting.
