Aardman teams with Lush for Shaun the Sheep collection
The range includes a Shaun Bath Bomb, Timmy Bubble Bar, Bitzer Body Balm and Naughty Pigs Shower Jelly.
Quiz Room readies immersive L’Équipe quizzes in France
“This new partnership is a major step in L’Équipe’s diversification strategy, reaffirming our ambition to help fans experience sport in all its dimensions,” said Violaine Di Meglio, Strategy and Development Director at L’Équipe.
“It’s about finding that sweet spot”: Hasbro’s Katie Frame on respecting tradition while innovating to keep MONOPOLY fresh
Katie Frame – Senior Director, Creative, Licensed Consumer Products at Hasbro – discussing playing with iconic assets for MONOPOLY’s 90th anniversary.
Why does MONOPOLY’s iconic design work so well for Loungefly? In conversation with Jessica Hardy
Loungefly’s VP of Creative & Development, Jessica Hardy, on their new MONOPOLY-inspired range
WS Game co-owner Kerry Addis discusses elevating beloved board games… And MONOPOLY at 90
“Our design decisions encourage you to play more…” WS Game’s Kerry Addis on high-end MONOPOLY editions.
Disney Consumer Products details Marvel Super Heroes Vs Villains campaign, spanning toys, apparel, books and more
The campaign includes launches from Hasbro, LEGO, Funko, Topps, Homage, Aéropostale, Mattel, Jazwares, Wizards of the Coast and more.
H&M teams with Warner Bros. Discovery for The White Lotus womenswear collection
“The collection incorporates the jungle, the show’s bright iconic colours, and some gold and glitz that signify a stylish and luxurious resort vacation,” said Alex Bovaird, the Costume Designer of The White Lotus.
Kahoot! partners with Sanrio for educational learning games featuring Hello Kitty, Kerokerokeroppi and Mr. Men Little Miss
“Our mission is to make learning awesome for everyone through engaging and entertaining learning experiences, and this collaboration brings us one step closer to fulfilling that promise for our users of all ages worldwide,” said Eilert Hanoa, CEO of Kahoot!
Jazwares Pets launches Chew Mees by Squishmallows
The toys have a layer of crinkle, embroidered face details and a squeaker inside.
Brand2o appoints Surge Brands as global licensing agent for Le Clic
“Classic looking cameras with new technology feature upgrades are trending now, and Le Clic’s timeless appeal and rich heritage are the perfect foundation for a modern revival,” said Michael Oriolo, President at Brand2o.