Martin Dickson, LeedsBid’s Director of Brand & Innovation, on the city’s Monopoly Takeover.

Marie Navarro – Senior Manager for Location-Based Entertainment & Music at Hasbro – on the success of Hasbro Presents: The Transformers: Music from the Original Animated Series.

The collection includes five new shades of lip gloss, each inspired by the strong women of Arcane.

“We have developed a fun and innovative range of products that really resonate with the Atari consumer,” said Tanya Dervish, Head of Licensing at Santok.

Sara Storino – New Illustration Lead at Wigwam Studios – talks us through her approach to crafting new poses for iconic characters.

“This accomplishment is a testament to how much our consumers enjoy and engage with the game,” Isa Lana, Chief Marketing Officer at Jumbo Group, told Deadline.

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

“After the success of our first three collections, we are delighted to be able to shine a light on some of the incredible species that thrived during the Ice Age,” said Maxine Lister, Head of Licensing at the Natural History Museum.

“Students have immediately embraced the concept, and tourists will no doubt too,” said Len Dunne, CEO at Curating Cambridge.