“How far we let a partner push it always comes back to that same question: Does the emotional logic hold?” In conversation with Carlos Villagra, Cloudco Entertainment’s Head of Creative.

“We see significant growth potential for Wrexham as a football club, a lifestyle brand and content-driven IP”: In conversation with Robyn Cowling, Head of Licensing at Aykroyds.

“The Play District will give families the opportunity to step into the worlds they already love to create unforgettable memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

The kit allows kids to grow plants specially selected to support the UK’s night-time pollinators.

The new show – hosted on the Mattel Adventures YouTube channel – targets a ‘new generation of young fans’.

“Every bench will tell its own story, creating moments of joy and inspiration across Bloomsbury and Camden, all while helping to raise vital funds for a world-leading new Children’s Cancer Centre,” said Jenny Martin, GOSH Charity’s Senior Partnership Development Manager – Brand Licensing.

“After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world,” said Katie Buford, Vice President and Global Head of Mattel Games.

In August, HABA is launching three games inspired by the film: Dice King Arnie & Barney Edition, Hypno Vision and Drop or Stop.

“For years, families around the world have asked for Bluey on the Toniebox,” said Tobias Wann, CEO of tonies.

“We have been genuinely blown away by the response to the production so far and are thrilled to be bringing it to Broadway,” said producers Sonia Friedman and Eliza Lumley.