The range spans graphic tees, hoodies, hats, bottoms and more.

The 5.5-inch figures convert from robot action figures to football helmet modes in 23 steps.

“Our partnership with Sphere on The Wizard of Oz at Sphere is a great example of pushing the boundaries of generative AI to deliver exciting new experiences for audiences,” said Thomas Kurian, CEO at Google Cloud.

“We’re excited to bring these cultural icons to life in a way that speaks to both longtime fans and new collectors,” said Jackson Aw, CEO of Mighty Jaxx Group.

The Potions Cauldrons Group’s Ben Fry and Speak Consulting’s Graham Speak on bringing something different to the drinks aisle.

This year’s Play Creators Awards will take place on Tuesday, June 24th at Under the Bridge in London.

“I am confident that this is the start of a long and fruitful partnership with Jasen and his team,” said David Sprei, Commercial Director at Penguin Ventures.

“A Sesame Street-Bluey collaboration is the perfect way to provide entertaining and engaging content to fans of both popular series,” said Jenny Gioia, VP of Content and Programming at Sesame Workshop.

Heather Yates, Rowena Isotta-Day and Alice Morley on building engaging games around iconic episodes from the show.

“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.