LG Magic Remote’s voice command feature allows users to instantly access Masters of the Universe content simply by saying: “I have the power.”

“We see significant potential to build a creative and commercially impactful licensing programme that introduces Yazoo to consumers in completely new ways,” said Natasha Dyson, Founder of Blonde Sheep Licensing.

“Kids and family creators have some of the strongest audience relationships in the creator economy because they are built on trust, repeat engagement and shared experiences,” said Elan Freedman and Lindsay Hampton, Co-Founders of Volt Factor.

“It’s a Beautiful Day to Be You will provide a playful space where children along with their families can practice essential character traits like kindness, resilience and bravery,” said Paul Siefken, President and CEO of Fred Rogers Productions.

“This new spectacle leverages one of the world’s most iconic music brands to create an unforgettable live entertainment experience for Holland America Line’s guests,” said Craig Laurie, Chief Creative Officer of RWS Global.

“This partnership is built on authenticity, with two brands that share deep roots in the West Midlands,” said Jens Drinkwater, Head of Licensing at Global Merchandising Services.

“By bringing together Kellogg’s ownership of mornings and Pokémon’s iconic world of adventure, we’re creating fun, familiar moments that shoppers will love,” said Mike Astley, Senior Activation Brand Manager at Kellogg’s.

Fans can experience the collaboration in person at the Barbie DreamHouse Estate Agent Pop-Up in London’s Covent Garden from July 24th to 26th.

We asked industry figures what they’d like to see more of from the licensing sector – and what they want less of…

Royal Armouries’ Senior Licensing and Partnerships Manager Jack Wanstall on the past’s future deals.