In each episode, well-known personalities step into the kitchen for a Bluey-themed baking challenge.

“Creators are building culture in real time, and culinary creators are doing it in one of the most personal categories there is,” said Lindsay Hampton, Volt Factor’s President.

A range of Moomin teas will be available to buy and take home, including the Moomin House Cosy Comforts Tea and the Moomins Berry Basket Matcha Blend.

“This collaboration allows us to honour her heritage while introducing exciting new designs that feel modern, fun and relevant,” said Stephen Spitz, Chairman and CEO the Pelham and Brentano Group Companies.

Lindsay Hampton – Co-President and Founder at Volt Factor – discusses brand plans for creators like TheBurntPeanut, Alan Chikin Chow and That’s Amazing.

“How far we let a partner push it always comes back to that same question: Does the emotional logic hold?” In conversation with Carlos Villagra, Cloudco Entertainment’s Head of Creative.

“We see significant growth potential for Wrexham as a football club, a lifestyle brand and content-driven IP”: In conversation with Robyn Cowling, Head of Licensing at Aykroyds.

“The Play District will give families the opportunity to step into the worlds they already love to create unforgettable memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

The kit allows kids to grow plants specially selected to support the UK’s night-time pollinators.

The new show – hosted on the Mattel Adventures YouTube channel – targets a ‘new generation of young fans’.