Creatives in licensing feel undervalued, reveals Skew survey

Only 20% of participants felt the industry adequately celebrated their work, and nearly one in three creatives reported feeling misunderstood and undervalued by non-creative colleagues.

CAA Brand Management signs as licensing agency for Dr. Seuss Enterprises in Latin America

“We see a tremendous opportunity to further extend the licensed program within the burgeoning LATAM market,” said Noah Gelbart, President of CAA Brand Management.

Vineyard vines debuts Jeep apparel collection

“Vineyard vines and its ‘good life’ ethos expresses a dimension of the Jeep brand’s qualities and its ‘Go Anywhere, Do Anything’ spirit,” said Kim Adams House, Head of Licensing, Merchandising and Multicultural Marketing at Stellantis.

ROKA London’s Emma Katz takes us inside the company’s Natural History Museum collaboration

Emma Katz – CEO at ROKA London – on how a partnership with the Natural History Museum aligned with the company’s own values.

“I’ve never seen anything like this”: Wow! Stuff’s Richard North on creating a new category with Real FX Disney Stitch

Wow! Stuff’s Richard North talks Real FX Stitch – and why he feels ‘Puppetronics’ has the potential to match the Furby craze of the Nineties.

Jehane Ltd’s Jehane Boden Spiers on her approach to bringing artists and licensees together

“Develop a strong sense of your own vision”: Jehane Ltd’s Jehane Boden Spiers on what artists need to be licensing ready.

India Winstone becomes MD of Crush Creative

Crush Founder Carl Rush is staying with the creative studio as Creative Director.

Tim Kilpin – President of Toys, Board Games, Licensing & Entertainment at Hasbro – on how insights fuel innovation

“We’re in an industry that turns on serial creativity”: Hasbro’s Tim Kilpin discusses cultivating creative cultures.

Crumble & Core enters jigsaws with Ravensburger

“I was drawn to the design style of Crumble & Core with their ability to tell a story through imagery,” said Sindy Randall, Senior Product Manager at Ravensburger UK.

Hidden Pigeon Company’s Tori Cook on bringing Mo Willems’ characters to life in product

Tori Cook – Senior Vice President of Franchise Management at Hidden Pigeon Company – discusses the licensing potential of characters like The Pigeon and Elephant & Piggie.

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