“They say travel broadens the mind; so do puzzles!”: All3Media International’s Jason Easy and Quarto’s Richard Green talk through development of a new brand extension for Race Across the World.

Alice O’Brien, Head of Global Commercial Partnerships at the Roald Dahl Story Company, and David Born, CEO at Born Licensing and Born to License, discuss putting authenticity at the heart of the festive Sainsbury’s ad.

“The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.

The brass hollow-point cap top has a rifled steel insert that mimics the Bond franchise’s ‘gun barrel’ sequence.

The new content sees Australian comic Adam Hills read Christmas Eve with Verandah Santa, while Olympic swimmer Ian Thorpe narrates Christmas Swim.

The podcast features ‘insightful interviews, untold stories, challenging trivia and ‘love letters’ to the brand from fans around the world’.

“We see significant opportunities to bring premium partners onboard building on Peugeot’s position in lifestyle products,” said Meike de Vaere, SVP Partnerships and Business Development at WildBrain CPLG.

“We’re excited to partner with STR8FIRE to honour my father’s legacy in a way that reflects his revolutionary spirit,” said Bar-Sun Jones, son of Ol’ Dirty Bastard.

“This partnership brings together creativity, optimism, and the power of positive storytelling,” said Bob Dalton, Founder and CEO of Sackcloth & Ashes.

“This will be a must-have for all Care Bears fans,” said Hyder Haniffa, CEO of Unisnacks.