Volt Factor enters culinary creator category with Kimmy’s Kreations, Owen Han and Ashley Yi

Volt Factor – a platform built to scale creator IP into global consumer brands – has welcomed Kimmy’s Kreations, Owen Han and Ashley Yi into its portfolio.

Volt Factor will develop and commercialise consumer product programs worldwide for all three, translating their digital audiences into long-term omni-channel consumer brands.

The signings mark the company’s entry into the culinary creator category. Together, Kimmy’s Kreations, Owen Han and Ashley Yi reach more than 30 million followers and subscribers across TikTok, Instagram, YouTube and other platforms.

“Nothing connects people like food,” said Elan Freedman, Volt Factor’s CEO.

“It’s the one thing every human being shares – we’re built to crave it, to gather around it, to mark our lives by it. The best culinary creators sit at the centre of that, shaping how millions of people cook, eat and live. Kimberly, Owen, and Ashley have each earned that kind of trust – and trust like that is what enduring consumer brands are built on.”

Lindsay Hampton, Volt Factor’s President, added: “Creators are building culture in real time, and culinary creators are doing it in one of the most personal categories there is.

“Kimmy’s Kreations, Owen Han, and Ashley Yi each have a distinctive voice and loyal audience. We are excited to work alongside them and their teams to build product strategies that feel authentic to their brands and deliver real value to fans.”

Kimmy’s Kreations blends Southern charm with New York flair, inspiring home cooks with approachable, crave-worthy recipes and an unmistakable family-first spirit. Kimmy’s Kreations has signed a licensing deal with Warren James for a seasoning line, with Volt Factor also negotiating a new community program partnership.

Known as the King of Sandwiches, Owen Han is a chef and culinary content creator whose quick-cut, ASMR-style videos and inventive global flavour combinations have made him one of the most recognisable food creators online. To date, he has collaborated with brands including Coca-Cola, Nutella, Burger King, and Made In, and with figures such as Gordon Ramsay, Giada De Laurentiis, Paris Hilton and Devin Booker.

Ashley Yi, originally recognized for her entertaining food videos, has grown into a multifaceted creator known also for her lifestyle, beauty, and entertainment content. Ashley recently signed a webstore deal with Event Merch, negotiated by Volt Factor, creating a direct-to-fan channel for products tied to her brand.