Barrel Global to launch Peaky Blinders Whiskey next month

Barrel Global has partnered with Banijay Rights to launch a limited-edition Peaky Blinders whiskey.

Peaky Blinders Whiskey arrives at stores across the US, Canada and Mexico from the start of March and is the first in a new line of Peaky Blinders-branded spirits from Barrel Global.

Bottled at 45% ABV/90 proof, Peaky Blinders Whiskey is a Kentucky Straight Bourbon finished with Irish Whisky oak staves, inspired by ‘the Shelby family heritage and their transatlantic influence in later seasons’.

The label design – created by the creative agency Boundless Bite Marketing – features details including horses, pocket watches, interwar-era coins and bullets etched with the names of key characters.

“As a huge fan of the Peaky Blinders, it’s a privilege to capture their sensational gangster world in a bottle,” said Barrel Global Founder George Koutsakis.

“From the liquid to the design, we wanted to create an immersive experience and I’m really proud of what we’ve achieved.”

Leila Loumi, SVP Licensing and Merchandising at Banijay Rights, added: “We were drawn to partner with Barrel Global because of their ability to act as a one-stop shop for creating the bottle from start to finish, while retaining the creativity and craftsmanship that we needed to bring the story to life. We can’t wait to see how the fans respond to this beautiful bottle.”