Leila Loumi

“Teemill’s commitment to sustainability, innovation and quality aligns perfectly with our vision for the Peaky Blinders brand,” said Leila Loumi, Senior VP of Licensing at Banijay Rights.

“As a huge fan of the Peaky Blinders, it’s a privilege to capture their sensational gangster world in a bottle,” said Barrel Global Founder George Koutsakis.

“With such a huge fanbase, we saw a clear gap in the market for merchandise – and what better place to start than with some fun fancy dress costumes?” said Christina Cockill, Senior Account Manager at Blues Group.

“These won’t just be spirits – they’ll be storytelling in a bottle,” said George Koutsakis, Barrel Global Founder.

“Banijay Rights has a fantastic reputation in the global licensing space, so I’m absolutely thrilled to join this team at what is a pivotal time for business,” said Loumi.

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.