Banijay Rights teams with Teemill for Peaky Blinders online store

Banijay Rights has partnered with Teemill to launch the official Peaky Blinders online store.

The debut collection at https://peakyblinders.shop/ spans apparel, accessories, headwear and homeware inspired by the series. Every product in the collection is sustainably made, plastic-free, and created using responsible, circular production.

“We are incredibly proud to unveil this partnership with Teemill,” said Leila Loumi, Senior VP of Licensing at Banijay Rights.

“Their commitment to sustainability, innovation and quality aligns perfectly with our vision for the Peaky Blinders brand. This collection brings fans beautifully made, plastic-free, responsibly sourced products that honour the spirit of the TV series while respecting the planet. We couldn’t be more excited to share it with the world.”

Rob Caulfield, Brand Licensing at Teemill, added: “Peaky Blinders has a fan base that knows exactly what it likes. Our in-house creative team crafted designs that feel true to the show but still bring something fresh.

“Because everything is made to order, we can move quickly, try ideas and shape the range around what fans respond to. With the new film, we have plenty planned for the store and we’re ready to build on the momentum.”