Nichols partners with THG for Myprotein Clear Whey Protein Water

Soft drinks firm Nichols has partnered with THG, owner of Myprotein, on the Myprotein Clear Whey Protein Water range.

Launching in September, Myprotein Clear Whey Protein Water will be available in two flavours: Vimto and Raspberry Lemon. The range is sugar-free, low in calories and contains 15g of clear whey protein.

The launch builds on strong consumer demand for Myprotein’s Vimto range, which has successfully extended the iconic flavour into multiple sports nutrition formats, including creatine, collagen, pre-workout and gummies. Myprotein Vimto Clear Whey is also the UK’s number one-selling clear whey protein product in retail.

“Functional drinks are currently one of the most exciting growth areas in soft drinks, as consumers increasingly look for products that combine great taste, refreshment and added benefits,” said Andrew Milne, CEO of Nichols.

“Myprotein Clear Whey Protein Water has been developed to meet that demand, offering shoppers a lighter and more refreshing way to add protein into their day. By combining Myprotein’s credibility in sports nutrition with Nichols’ soft drinks expertise and nationwide retail distribution, we are incredibly excited by this launch which we believe gives retailers a strong and differentiated opportunity to tap into the growing demand for health led drinks.”

Neil Mistry, CEO of THG Nutrition, added: “By combining Myprotein’s expertise in sports nutrition with Nichols’ heritage in soft drinks and unrivalled UK retail reach, we’re able to put high-quality protein into consumers’ hands in more places, and more moments, than ever before.

“This is not just a new product but a statement of intent – an intentional expansion into refreshing ready-to-drink that reflects where we see the Myprotein brand heading and the role we want to play in Chiller and Impulse.”