Shirtbox debuts latest Haynes collection

Shirtbox.com, the licensing-led retail platform powered by Teemill, has launched its latest wave of Haynes t-shirts.

Following a successful Father’s Day gifting collection, Shirtbox and Haynes have now launched a dedicated NASA collection, featuring artwork inspired by Haynes’ NASA manuals. Designs include Apollo 11, Apollo 13 and Space Shuttle editions, translating the publisher’s technical illustration style into apparel and gifts.

“Haynes is exactly the kind of brand our model was built for,” said Rob Caulfield, Brand Licensing at Teemill.

“It has decades of instantly recognisable intellectual property and a passionate fan base. The response to the Father’s Day collection showed what can happen when great licensed content is combined with a targeted marketing strategy and an agile retail platform. The NASA collection is the natural next step, and we’re already seeing strong early momentum.”

Andrew Golby, Head of Consumer Automotive UK at Haynes, added: ‘ Working with Shirtbox and our brand licensing agency, Licensing Link, has enabled us to bring the Haynes archive to life in a fresh and engaging way. The response to the Father’s Day collection exceeded our expectations and gave us the confidence to expand the partnership with the launch of the NASA collection, opening the brand up to an even wider audience.”

The Haynes collection, including the new NASA range, is available now at shirtbox.com/official-haynes-manual-gifts/.